Gathering Information About Your Competitors
In business, competition is constant. Gathering competitive intelligence is an ethical activity – thanks to the Internet most sources of information is public and readily searchable. You can now find out more than ever possible about your competitors.
We’ll gain valuable insight into what they offer, at what price, and most importantly, what the customer thinks of them. The information gathered will be analyze data to turn it into actionable strategies:
- Opportunity Planning
- Incumbents competitive advantage or disadvantage
- Using publicly available information
- Competitors website
- Public records
- Annual Reports
- Social media
- Industry publications
- Consumer sites
