Researching and Evaluating Markets
As you look for new business, you need information about the market you want to sell to. Effective research enables stronger and a more compelling proposal. Being able to convince the customer that you understand industry issues and individual needs will get you well down the road to winning your customer’s trust.
We become acquainted with publicly available source for customer analysis and competitive intelligence.
- Internet based keyword searches, annual reports, trade magazine articles
- Researching industry challenges
- Government, state and city sponsored sources such as the New York State Contract Reporters with North Carolina interactive purchasing system.
